The social media giant Facebook on Wednesday 30 Jan ’13 announced that mobile advertising revenues grow up by 23% in the Q4 2012.
At its Q4 2012 earnings press conference, Facebook reported gains in its advertising business of 41 percent over Q4 2011 to total $1.3 billion, or 84 percent of total revenue. Of that, 23 percent was mobile ad revenue, up from 14 percent the previous quarter.
“Today there is no argument: Facebook is a mobile company,” said CEO Mark Zuckerberg on the earnings call, pointing out that a year ago those revenues were zero percent.
Overall, Facebook beat analyst expectations with total revenues of $1.585 billion in the fourth quarter, which also includes payments and other fees. Net income was up year on year for the quarter to $548 million, compared to $523 million in the fourth quarter the previous year.
Today at Facebook HQ, founder and CEO Mark Zuckerberg announced the “Graph Search” —a new way to navigate the facebook connections and search within your social graph for specifics. Graph Search is launched with a limited preview, or beta.
Find @ www.facebook.com/graphsearch
Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page.
The beta version of Graph Search focuses on four main areas i.e. people, photos, places, and interests.
People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing,” “people who like things I like,” “people who like tennis and live nearby”
Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” “photos of my friends taken in New York,” “photos of the Eiffel Tower”
Places: “restaurants in San Francisco,” “cities visited by my family,” “Indian restaurants liked by my friends from India,” “tourist attractions in Italy visited by my friends,” “restaurants in New York liked by chefs,” “countries my friends have visited”
Interests: “music my friends like,” “movies liked by people who like movies I like,” “languages my friends speak,” “strategy games played by friends of my friends,” “movies liked by people who are film directors,” “books read by CEOs”